Wednesday, August 31, 2011

How to Shoot Your Movie On Time and On Budget

Recently, I discussed How To Make a Movie for $5000. That's all well and good, but now I want to take a it a step further - ACTUALLY shooting it! Here are some suggestions based on my experiences working behind the scenes on big budget movies, shooting short films, and filming my indie feature film The Great Intervention.

1. Forget Storyboarding. Unless you are doing some kind of spectacular action or fantasy film (and you're not) this is a waste of time. Sure there are a lot of storyboarding programs so you no longer have to draw them by hand. But you do not need this. You have something called a BRAIN. Chances are, you wrote this movie yourself and you "saw" it all in your head anyways.

Instead: Make a Shot List. What is a Shot List? It is of course, a list of shots. You need a Shot List for every scene in your movie, but once you get the rhythm down, you may be able to do a lot of it on the fly, if need be. Look at your scene. How many characters are there? (Hopefully no more than four - see my other article) Let's say three. You now have three shots, because every character in the scene deserves their closeup. Next, you'll want to "pull back" on the scene a little, maybe a medium shot of two of the characters, and a medium shot of the the third. (Two more shots.) Finally, you want a "Master Shot" of the whole room, all the action in the scene, from beginning to end. (One shot) Now, let's list them in reverse order.

1. Master Shot
2. Medium Shot Person A and B
3. Medium Shot Person C
4. Close up Person A
5. Close up Person B
6. Close up Person C

Now, unless you are going for some kind of Sami Raimi-type of thing, that should basically cover your scene from beginning to end.

First thing you do, on the day of the shoot, is block the scene. Have your actors act it out as they would naturally do it in the space, and tell them not to worry about where the camera is. That's YOUR job. Watch them do the whole scene. If, during the blocking of this scene you realize that the characters begin talking in one part of the house and end up in another, yell "Cut." Every time the Master Shot has to pick up and move, that is another "scene" with its own list of closeups and medium shots.

2. Be on time. ALWAYS  be early! If you are late, it sends out a domino effect, which slows down production and morale. Have lunch on the 6 hour mark (as required by SAG) and make sure there are plenty of snacks.

3. Don't be too ambitious in the number of scenes/shots, but be not too tame, neither. You should always either be filming, rehearsing, or setting up for the next shot. Professional film sets break down their scenes into eighths of a page - that tells you how slow and methodical they can be. You don't have that kind of luxury.

4. Try to have only one location per day. Every time you do a "company move" you are adding hours to your day. Group all the scenes together that have the same location, regardless of their order in the film.

5. Use as few extras as you can. In a microbudget film, there isn't enough money to pay even the basic $54/8 hours a non-union extra charges. This means it's going to be incredibly hard to get anyone to do it! Besides, a lot of extras adds up to a lot of bodies on the set, and a lot more mouths to feed at lunch time.

6. Avoid fancy lighting. The number one thing that slows down a film shoot is setting up and moving bulky lighting equipment. The Big Boys can spend all day and night with fancy globes and spotlights, but you don't have the time. Cameras nowadays (especially those groovy SLR cameras that shoot HD) are really great with light - you can do so much with so little - use that to your advantage.

7. Move your camera around like a photo camera. It used to be, cameras were bulky, had to be on a dolly, and had to be reloaded every 10 minutes or so of film. Now you don't have any of these to worry about, so "get in there" with the camera. Keep it rolling. Instead of yelling "action" and "cut" all the time, just direct your actors off camera - have them do what is called a "series" of takes in a row, without stopping and starting.

8. Try to stay calm and focused. Breathe in, breathe out. You most likely will have to be your own First AD (the person who actually keeps the ball rolling on major film sets) so prepare to kick your own ass. Oh, and of course, don't forget to have fun - you are living the dream of directing your movie!!!


Wednesday, August 17, 2011

How (and Why) to Use Kickstarter

Kickstarter, a relatively new tool in the world of fundraising, has revolutionized the process of raising money for your film. However, it is somewhat misunderstood by some of the population, and often misused by the artist/filmmakers themselves.

I successfully funded my first indie film The Great Intervention, using Kickstarter. I'd like to share some of my thoughts and ideas on what is now called "crowdfunding."

Now if I could only convince all these people to give me ONE DOLLAR...
One thing I have noticed is that there are some people out there who do not like Kickstarter or other similar sites, and may resent you in some way for using it. These people are likely to say "Get a job and pay for it yourself," or "Stop asking your friends for money." These people are missing the idea, but good luck trying to change their mind.

Kickstarter was not designed to be used to ask for a handout. A recent New York Times article went into detail about the founding and philosophy behind Kickstarter's creation. 

One thing to know is that not every project is accepted by Kickstarter. You can't just run a campaign to, say, "Pay My Rent for a Year." Projects have to have some kind of artistic value and a specific goal. The small staff personally goes through each application, discussing and helping artists shape their projects so they are "Kickstarter-worthy." If you peruse their website, you will see the variety of projects - from painters to poets - that are using the site to fund their unique visions.

The other concept - and this, I think, gives it a unique twist - is that, if you don't make your goal, you get none of the money pledged and it is returned to the donors. Why is that cool? Because it adds drama and drive to your fundraising. Sure, there are sites like Indieagogo.com that don't have such requirements,  but this danger adds legitimacy and urgency to your project. Because, if you DON'T achieve your goal, why should you keep the money - you won't have the amount you need and the project will be unfinished. Kickstarter is about funding and FINISHING your projects.

Thanks everybody for the donations! Unfortunately, we fell a little short of our goal...
The Kickstarter website is akin to a salon of artists showcasing their dreams and ideas, and the more philanthropic of us can spend hundreds of hours and dollars giving needy projects a helping hand. On their home page and in their weekly emails, Kickstarter showcases various artists, but the truth is, unless you are really clever or lucky, you will rely on friends and family for most of your donations. 

This is not a bad thing! If you have a large network of friends/fans already, they are probably aware of your endeavors and WANT to support you. I was personally overwhelmed by the amount of contributions from friends from my elementary school - whom I had not seen in years - that helped me achieve my goal.

So - go forward with Kickstarter, with the above caveats - and follow these guidelines:

1. Keep your goal realistic. I think $5000 is a good number for a first film - it's not too big to be unattainable, yet, just out of the zone of most people's personal finances. In another post, I talked about how to make your movie for $5000, so use that as your template. Also, keep your fundraising period limited to about a month. That way you have enough time without it getting "old".

2. Be creative with your rewards. Although your Kickstarter contact will help you with this, start thinking about it before you pitch your project. You can and should offer a copy of your movie in some format for donors, but think about other fun ways to connect - it will add incentive to your audience to give.

3. Be creative with the campaign itself. Because the majority of your fan base/contacts are on Facebook, you are going to have to beat the drum regularly and loudly in terms of status updates and links. But a link to the same old Kickstarter page quickly gets annoying and boring. Try using links to YouTube songs/videos to inspire your base. For example, a link to the Theme from Rocky with a short reference to your campaign, is a way to keep it fun and light.



Help me people reach my goal... we are ALMOST THERE..!

4. If you don't make your goal, pause and reflect. Was the amount too unreasonable? Is the project vision not fully realized? Was I too annoying with my fundraising campaign? These may be tough questions to ask yourself, but could provide you with some clarity and insight for your next attempt.

Asking people for money - whether its your father or a total stranger is never easy. If you have a strong idea for a film or project, use Kickstarter to build up a fan base and, hopefully, make your dream come true.

Thursday, June 23, 2011

Essential DIY Filmmaking Tools 2011

Hey everyone - times change rapidly in the digital world - every day it gets easier and easier and cheaper and cheaper to make your indie movie! Here is a quick survey of products to help you get up and running without breaking the bank!

1) Cameras - As recently as a couple of years ago, the Flip was all the rage. A palm-sized camera that shoots in HD for under $200, it seemed like everybody was snapping them up. (I shot part of my movie The Great Intervention on a Kodak Zi8 - a similar camera. In this short span of time, both cameras are now discontinued. Why? Because, chances are you've already got an HD camera... in your smart phone! If you have an iPhone 4 (and why DON'T you?) you've got one right there. Same goes for most Androids. If you do have an iPhone, pick up the groovy 8mm app which will let you emulate a bunch of different film stocks, for fun and effect. Don't have/want a smart phone? Find a used Flip or Zi8 on eBay. Don't think the iPhone is good enough? Here are a few awesome films shot on it.

2) Tripod. If you go the iPhone route, you're going to need a special tripod adaptor, if you want to really frame your shots. The Thought Out Company makes several $25 models, which will attach to any standard tripod. If you want to be truly DIY - do a YouTube search for "make your own iPhone tripod mount" - like this one:



Sound: This is often the most neglected part of the DIY setup, but also the most critical. (It's called an AUDI-ence, right?) Crappy sound on your finished product is the dead giveaway of an amateur filmmaker. DAK audio makes several wireless packages at very reasonable prices. Add to that a special adaptor cables from KV microphone (make sure you get the right one for your setup) and now you can add high quality audio to your video quite easily. (Also available for Android)


Don't take my word for it - take the Gadget Guy

Editing Software. Mac users - YOU ARE IN LUCK!! Apple just announced Final Cut Pro X - a totally revamped version of their flagship professional editing software... and -- GET THIS -- it's now just $299! Final Cut Studio used to retail for THREE TIMES that amount. Now the barrier to professional-looking filmmaking is even lower!!!!! Advice to PC users: get a Mac!!! (Discounts galore on used-but-still-in-warranty Macs from Gainsaver.com!!!)

Well, that's about it for the latest gadgets on my radar. I'm sure, soon enough, we'll have chipsets embedded in our brains where we can just "think" our movies, but until then, this is probably as close as you can get!!




Wednesday, June 8, 2011

The Hollywood Collapse is Coming!!


Are you ready for The Reckoning?

No it's not yet ANOTHER Superhero franchise foisted upon us - just the opposite. It's the bursting of the Hollywood Bubble - and it's coming this summer to a theater near YOU!

For years, Hollywood has been courting the so-called "Fanboys" who seem to populate the San Diego Comic Convention and drool over anything in spandex.

Case in Point

This small-but-extremely-vocal subset has been guiding the Tent Pole machine for years, producing films loosely based on comic books from half-a-century ago, to bigger and bigger profits, and, of course, bigger and bigger budgets.

As in the Dot-Com, the Real Estate, and even the Dutch Tulip era, this is what's known as a Bubble.

And we all know what happens to Bubbles, don't we?

Wait - what DID happen to Bubbles?!
I'm not a mathemetician (but I once sang a song about it) but we can see the bell curve in effect this past weekend, when X-Men First Class opened to $56 Million dollars. Sounds like a good number to you and me, but note that this was the lowest opening of the series, which has been dragging on for years now.

On the horizon is The Green Lantern, Harry Potter, Captain America, Cowboys and Aliens, and even The Smurfs in 3D, no less.

Speaking of 3D, much to James Cameron's chagrin, that Bubble has already burst, as sub-par 3D movies like Green Hornet and Gulliver's Travels and extra ticket fees have turned off moviegoers in droves. Because of Kung Fu Panda 2's underwhelming 3D opening, stock in 3D production companies took a huge hit.

Uh-oh, aren't most of these upcoming Superhero movies in 3D?

And, aside from a different color of spandex and a random super power here and there, aren't all these movies the SAME?!

My prediction is that this summer is going to be a big "Wake Up Call" to Hollywood producers.

3D projection, the shiny "new" toy of 2009, will die a painful death. Half of these "Tent Pole" movies will underperform if not flat-out fail.

This Tent Pole Cost Us $300 Million Dollars!!
Studios will take a long, hard look at their bottom line and put the comic books back in a box in the attic where they belong.

This is good news for the Indie Filmmaker!

They will realize that they can create interesting, compelling films for a fraction of the budget and will fire up their low budget divisions. Just recently, Lionsgate announced their own microbudget division.

Movie theaters, reeling from being burned by Hollywood (yet again) with crappy 3D projection systems and the ever-diminishing theater-to-DVD window, will look elsewhere for content.

Already, they are screening operas, Broadway shows, and concerts, with great success.

In addition, indie arthouses are sprouting up in major cities and elsewhere, such as L.A.'s The Downtown Independent, and budding franchise Alamo Drafthouse, which cater to moviegoers that enjoy more brain than brawn.

Add into the mix, the continuous proliferation of smartphones, video sharing websites and video-on-demand services that cater exclusive to indie filmmakers, and you have the makings of a revolution in entertainment.

No spandex necessary!

Monday, May 23, 2011

Get Over It - It Ain't Gonna Happen

So you've made your first movie - congratulations! You have spent long, hard hours (days, months, years?) creating and realizing your vision. It's only a matter of time before you are accepted to Tribeca, Sundance, or one of the other big festivals, and a fierce bidding war begins. only to secure you and your film millions of dollars and instant fame.

Hate to be the bearer of bad news, but it ain't gonna happen.

I subscribe to several "DIY" newsletters and blogs, many of which feverishly cover all the exciting deals being made at Cannes, and offer negotiating tips about how to handle distributors and other high-end buyers.

This is like getting tips on your Academy Awards acceptance speech after your first High School play.

Sure, it's okay to dream, but, then again it's also important to wake up.

While there are a lot of success stories that you read about, of first-time filmmakers making the leap from obscurity to celebrity, the reality is there simply is a glut of product out there. Making a movie, once the achievement of a large group of people and hundreds of thousands (if not millions) of dollars, can now be done by one person with an iPhone. My first film, The Great Intervention, was shot for $5000.

This is not terrible news, people! Every day, there are more and more places to sell, stream or share your movie online. And, every day, it is getting cheaper and cheaper to make them. This means - a) you can do it yourself, and b) you don't need to go to the poorhouse spending all your money on marketing seminars, publicists, and Facebook Ads to recoup your costs. (If you're smart like me, you raise the money for your film on Kickstarter, so you are not in the hole at all. Every dollar that comes in is, technically, a profit.)



I'm not going to lie to you - I have hopes just like you that my film will be seen by Harvey Weinstein. I'm just starting with smaller goals and expectations, and I suggest you do too.

  • Enter film festivals with no or low entrance fees. Sometimes, you can email them and beg for a waiver. Not saying that happens much, but it could be worth a try.
  • Focus on the community around the film. Actors, investors and friends all want to see your film and have it succeed. Start with screenings that involve them and roll out from there.
  • Always have a copy of your film on you - you never know who you are going to meet!
See you at Cannes.

Wednesday, May 18, 2011

Sneak Preview of The Great Intervention June 1

I am very pleased to announce a special ONLINE sneak preview of The Great Intervention. Indie Film Night, an film-fan website based in Delaware, will be doing a live stream of the movie on June 1, 8PM E.S.T. (5PM Pacific).

Host Bill Page with show the film in 30-minute segments, interspersed with interviews with myself and Karen Zumsteg. So be sure and set your "alerts" - tune in by clicking the Indie Film Night page and click the Live Broadcast button!


Monday, May 16, 2011

Welcome to DIY U.

Film school is too damn expensive. All that money you spend on tuition could be spent on a kickass digital camera and Final Cut Pro. But there still are a few things you can learn from a good film school... Introducing DIY University, aka DIYU. Take our film course, outlined below and you will be on your way to cinematic greatness.

Hey, it's the guy from "The Beaver"!

1. Read Lethal Weapon screenplay. Fellow UCLA (and Comedy Club) alum Shane Black changed the rules of screenwriting with this script. Notice how it reads more like a comic book. He even uses the "action" (the descriptive bits between the dialogue) to add a bit of self-aware humor. It's tight, it's funny, and it launched a franchise that made the guy a lot of dough. WHAT YOU SHOULD TAKE AWAY: If you are writing a script, especially a spec script, make sure your "action" is tight and propels the story forward. Break the film down into "acts" and notice how it fits the classic structure. Let it inspire your writing.

Don't fuggedaboudit

2. Read The 5 C's of Cinematography. Fellow Proud Italian Joseph V Mascelli outlines many of the classic techniques of filmmaking. Some of the references are dated of course, but  overall it will give a filmmaker an "eye" for what separates "cinema" from "home movie."


Make sure your face is always very red




3. Read Michael Caine's Acting in Film: An Actor's Take on Movie Making. Let's face the facts: Film and theater are COMPLETELY different. This book leaves out all the touchy-feely stuff and focuses on the business at hand: learning to hit your mark, open your face to the lens, and do the same thing over and over again. Oh, and how to keep it subtle






4. Watch Star Wars Begins. Finally, it's movie time! Even if you've seen Star Wars a hundred times and even if you HATE Science Fiction, watch this amazing documentary. This guy was so obsessed, he has created a parallel movie to all three ("good") SW films. He collected all the behind-the-scenes footage, outtakes, and all sorts of video-and-audio ephemera to give you an insight into the incredible creation of one of history's most famous film franchises. You literally watch Lucas build this dream world, only to destroy it later. After it's done, watch Building Empire and finally Returning to Jedi


And that's it! Follow these steps and you will have almost everything you need to know about filmmaking. Contact me for your diploma.